Traditionally, the business card is a space that contains 5-6 pieces of information about the giver. "Why not also add an augmented reality, animated, 3D mosaic of my face talking about a bunch more stuff" I thought. And then I made it. And then it was published in Engadget and Gizmodo. And then my email client almost melted. Before long I was speaking at conferences and building a business with all the new projects that were coming my way as a result of the mad dash for companies to have some sort of AR thingy in their repertoire of digital offerings. This business allowed me to quit my full timejob and start focussing on my own projects and building a freelance career in creative coding / visual arts.